Age 30
Provenance Philadelphia
AccomplishmentsSite Manager for Insound.com; Director of Speciality Marketing for Plexifilm; Publisher of Sound Collector and Arthur Magazine.
Throwing around the term “visionary” is a precarious feat, implying someone’s ideas exist in an imaginary (and often unreachable) state, but Laris Kreslins is sorta like that. Long before I worked alongside him as an intern at Insound, I read his influential ‘zine Sound Collector voraciously, where No Neck Blues Band, P.G. Six, ESG and other bands co-existed beside more mainstream indie favorites like the American Analog Set. If this sounds like an impractical musical utopia, well, because that’s another part of the visionary definition.
Even though Sound Collector is no more, Laris continues to rewrite the musical mosaic with Arthur (www.arthurmag.com), which he publishes with Jay Babock. For the uninitiated: combine the heady excitement of 60’s-era Rolling Stone predecessor Crawdaddy! with the hottest and out-there sounds of today, all penned by a rotating cast of writers, rockers and cartoonists (Byron Coley, Thurston Moore, Douglas Rushkoff, Ben Katchor and so on). Because this is utopia, word counts don’t count and rather than act as a publicists play thing, Arthur is about whatever the hell the writers feel like writing about.
Even in its paper and ink form, utopia still feels distant, which explains why Laris and co. are bringing it into this dimension with ArthurFest, happening Labor Day weekend (September 4 – 5) in Los Angeles. The small park holds roughly 2,500 and with the tentative lineup (Sonic Youth, Yoko Ono, Sleater-Kinney, Merzbow, Spoon, Comets On Fire, Magik Markers, Cat Power and much, much more) looks like a music fan’s collection has exploded, it’s bound to be a dream come true.
What were your first musical experiences?
Taping Adam and the Ants tapes through my brother’s door with my Fisher Price tape recorder, as he had locked his door and was blasting his tape collection; maybe getting a Talking Heads tape from my baby sitter. Going to see Jesus and Mary Chain and New Order the same week when I was in 4th grade. Listening to Abba and Boney M at a way too early age.
How did you get involved in publishing?
My friend and I started a ‘zine in high school called D. That pretty much started it all. It was a music review/interview pub with a healthy dose of randomness. We used my godmother’s photocopier to print them all.
What experiences lead to the creation of Arthur? How did you hook up with Jay?
Jay had written for Sound Collector; I wanted him to write for Audio Review but he was working on developing Arthur. When Audio Review #2 came out I contacted him again and said, “Any luck with ARTHUR? He said not yet. I said, “I’ll publish it.” So we partnered up and gave it a try. It was blind faith. We only met face to face only nine months later.
What separates Arthur from other magazines?
Longer articles, a wide distribution network; our varied mix of music, film and politics. We come out on time.
How does the collaboration process work between you and Jay, especially since you reside on opposite coasts?
It’s a total separation of church and state. We have very definitive job descriptions. I handle the business, management, etc. He helms the editorial.
Arthur’s distribution model is based around volunteers who select where to place copies. What was it that caused you to arrive at this method of distribution? How do you think it works in comparison to others?
It’s pretty simple − through my experiences doing Sound Collector I knew dealing with magazine distributors was tough, and not always an exact science. I spent too much time chasing invoices and thought doing a free publication would eliminate that aspect and also give us a chance to reach a lot more people, a lot quicker. And it worked, thanks to our over 80 distributors, contributors and supporters.
The Tylenol “Ouch!” CD (that was included with an issue of the magazine) caused a stir amongst the music community. What are your feelings on the situation? Why do you think audiences react so strongly to the issue of sponsorship?
My only reaction is that advertising is advertising. Marketing is marketing. That’s what the project was. Its goal was to market Tylenol, and they used independent musicians as a vehicle. It has its pluses and minuses − maybe both bands gained a larger audience. Who knows? I’m pro-sponsorship, especially if the sponsorship does not interfere with the art. Now that arts funding is being cut left and right, sponsorship is becoming more important. It’s not the ideal situation, I wish artists would be paid what they’re worth, but that’s not the reality.
How did the Arthurfest come about? What do you think the experience will be like?
We’ve wanted to do a festival for a while but the costs were just too prohibitive. But then Spaceland came on board to help organize the event and support us. I’m less involved on the booking side. That was handled by Jay, Spaceland and Angela Means from Eclipse Booking. I think it will be amazing, historic even.
What new things are you excited about? How do you go about finding them?
I love the Nethers and the Magik Markers. I go to a lot of record stores, search blogs, get tons of mail. Talk to a lot of people − talking to friends usually leads to most discoveries.
You’ve started the site movetophilly.com. Why do you think people should move here? What’s Philly got that others don’t?
It’s affordable − great culture, rich history, diverse urban landscape. There are a lot of resources here to do great things; you just have to know how to navigate the city. Movetophilly.com might be that map. Currently we’re offering customized tours.