an explanation of how sxsw works
Monday, March 22nd, 2004i realize some of you have never been to sxsw and probably wonder, “how is that you get to see all these bands in such a short amount of time?”
the official sxsw showcases take place during the evening. bands play at specific hourly time slots, starting at 8PM and ending at 1AM. this is to allow people to see bands at different venues without too much complication. one of the nice things about the event is that 95% of the venues are located on or around 6th street, which allows for attendees to get to venues in an incredibly short amount of time. another plus to the venues is that 6th street between I-35 and South Congress is shut down by the police, allowing people to walk in the street, which helps when there’s about 8000 attendees running around.
parties are held in the afternoons, but are not part of sxsw. they’re paid for by other organizations: in most cases a label, but a lot of them are put on by booking agencies, magazines, etc. parties generally end around 6PM so that venues can clean up and prepare for the evening showcases. since they’re not advertised on the sxsw website, you have to keep your ears to the ground and eyes open. the people who put them together also send out invites ahead of time. there’s a couple sites out there that post information about them as well.
lastly, there are instores. once again, theyre not affliated with sxsw. bands play these as well. so, more chances to see bands.
the good thing about having both means you get more chances to see bands. if you miss out on a band because they’re playing a showcase up against another band you want to see, chances are they will play an afternoon party. with a little effort and some good scheduling skills, you’ll have no problem getting to see most of the things you want.








