A couple of quick thoughts on the demise of Pandora and Muxtape… One’s a streaming suggestion service, the other’s a streaming personal mixtapes generated by user-uploaded tracks. Whether you agree with copyright laws, the impending royalty increases or not, the red flags were raised from the get-go. Apologies if this sounds jaded, but how could anyone be surprised by either?
Both services were curtailed so close together, so I’m stuck here thinking about other programs/services that allow people to discover music, and what choice actually means in the online world. Pandora promises discovery, but simply placates. You might walk away from the service with a song or artist that’s new to you, but it’s been channeled by whatever parameters a company musicologist may have assigned. So it’s “choice” based on the amount of times you’ve clicked thumbs up or thumbs down.
Muxtape attempts to mirror the intimacy of mixtape making. The workload is placed on the listener, and in the age of on demand everything [1], I’ve been pretty surprised by how the service has been embraced by folks. While the user might have more freedom in choosing whatever tape they want to listen to, the austere graphic interface of the site makes these tapes indistinguishable from one another, so the user is basing their choices off very little contextual information — so is a less informed choice actually a choice to begin with?
Maybe losing these services is a good thing, in a strange way, because it might provoke developers to design programs where the concept of choice is more fleshed out, and the final decision might actually rest in with the user. Didn’t Devo tell us we had a freedom of choice, or something like that?
[1] That’s a funny phrase, “on demand”, as if to suggest that we are entitled to all of this stuff.